ABOUT US
What We Stand For
At Wisby’s, we believe sports are more than just a spectacle — they’re moments of greatness, resilience, and inspiration. Every piece we offer celebrates these iconic stories and the athletes behind them.
Our vision goes beyond collecting. We are dedicated to using the power of sports to make a difference. A portion of our revenue supports charitable initiatives, bringing the magic of sports to everyone and inspiring future generations of athletes and fans.
Our mission is to inspire fans worldwide, with every item serving as both a tribute to greatness and a vehicle for positive change.
“Integrity in every piece, impact in every purchase.”
Jonathan Duncan
Founder
Our Core Values that Drive Everything We Do
Inspire others
We want to inspire the next generation by preserving moments of greatness, ensuring that the legacy of iconic athletes and historic events motivate future champions.
Act with Integrity
We maintain the highest ethical standards in everything we do, ensuring transparency, honesty, and authenticity in our memorabilia offerings and business practices
Always Give Back
We are committed to making a positive impact on society, with a percentage of our revenue directed towards supporting charitable causes and initiatives.
Create Value
We focus on delivering exceptional value to our customers and partners, offering not just unique memorabilia, but delivering long term positive impact.
Educate and Empower
To build an empowered and educated community of collectors by sharing knowledge and offering meaningful, authentic pieces that inspire pride and preserve sporting greatness.
Champion the Cause
We are committed to our long-term goals that create a positive impact—whether through inspiring others through our memorabilia, or supporting our charitable partners to make a lasting difference.
Our Journey
Our founder, Jonathan Duncan, has been passionate about collecting for as long as he can remember. His journey began in 1998, at just 13 years old, when he first started collecting Sainsbury’s World Cup coins. From that moment on his love for memorabilia grew along with his personal collection of items carefully curated from athletes, teams or events that continue to inspire him.
This lifelong passion led to the creation of Wisbys, a place where the legacy of the most revered athletes are celebrated.
To Jonathan, this is more than a memorabilia company – we are building a community of passionate fans who want to give back, united and inspired by our love for the game and the legends who shaped it.
We invite you to be part of our journey. Together we can leave our own legacy.
